Intercultural HRM Study on “Culture Clash” from Chinese Enterprises Investment in Brazil

Abstract

With the advent of globalization, the enterprises in our country are increasingly diverse and multicultural. This study will see that the enterprise human resource management (HRM) must be knowledgeable about intercultural communication on both the domestic and abroad. By promoting training in intercultural communication competencies throughout the enterprises in our country, the enterprises human resource can better serve the company successfully to achieve its mission and goals. Therefore, the article takes Chinese enterprises’ “Culture Clash” in Brazil for the case study, deeply analyzes the intercultural conflicts that the Chinese enterprises in Brazil have met, discusses the reasons why the Chinese enterprises still have met from an intercultural communication perspective, and then put forward some suggestions to improve intercultural communication competences for human resource management in the Chinese enterprises and promote the development and cooperation between the Chinese and Brazilian enterprises, so as to make the enterprise leaders and managers in our country pay much attention to the this hot topic and to training in intercultural human resource management.