Abstract
The author conducts globalization impact conceptual analysis on the national culture and cultural identity formation and development in contemporary societies. The main focus is driven on such issues, as the globalization phenomenon, the extent to which national cultures are exerted influence by globalization, as well as threats and opportunities produced by globalization that reflect on cultures.
Highlights
Intercultural adaptation in international business is one of the urgent problems in the intercultural communication field, which study is important for specific practical recommendations development
CONCLUSION going beyond the culture boundaries, it is not enough for a person to overcome the language barrier to ensure the communication effectiveness with representatives of other cultures. He needs to e-ISSN : 2620 3502 p-ISSN : 2615 3785 overcome the cultures barrier, i.e. to plunge and try to get used to another world, somewhat different from the usual
To effectively enter another culture, it is necessary to study the behavior and communication norms of its representatives, due to which it will be possible to merge with this culture together and not feel like an outcast in a foreign society
Summary
Intercultural adaptation in international business is one of the urgent problems in the intercultural communication field, which study is important for specific practical recommendations development. The main approach when considering this issue is authors desire to identify universals, i.e. those characteristics that are similar for all crops These universals represent universal, general humanitarian basic values and moral and ethical norms set. These characteristics, initially forming cultures community, can be considered as mutual understanding and interaction foundation between representatives of different nations, the basis for establishing business contacts. Along with the universals that bring the nations closer together, there are a number of characteristics specific to each individual culture Such characteristics, which are called structural features and in their structured community form one particular culture's specific profile, include, in particular, their labor activities organization peculiarities by different peoples. The economic, managerial, commercial, and legal areas of professional activity have become widespread and developed, which makes it necessary for specialists to master the professional culture skills as an important component of professional intercultural communication
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