Abstract
Mass communicat ion in general and mass media specifically confront rising challenges collect information faster at lower cost. These challenges must coordinated with organization's strategic, tactical, and operational needs via the align ment of Informat ion Technology (IT) with the business strategy. A successful IT strategic plan is based on four main p riorities. These are IT-Mass med ia alignment escalation, IT governance enhancement, IT significance imp rovement, and IT investments grade. In this study, the IT strategic plan follows a timetable via a road map and is exposed altera- tion based on the business process changes . The development o f IT strategic plan consists of five phases. These phases in- clude the purpose of the plan, the business requirement, and the business requirements' validation. The phases also include the procedures needed for eliminating the gaps between the state of to be and the IT processes state, and the plan a p- proval. The ult imate goal is a Modern Mass Media Industry. This paper provides an innovative solution accomplish this goal by accelerat ing mass media processes time. The p rocess' time is accelerated via an Intelligent Search Lifecycle Arch i- tecture (ISLA ); which integrates Search Engine, Informat ion Ext raction, Informat ion Retrieval, Data Min ing and Data Warehouse using Service-Oriented Architecture (SOA). The design methodology of the study of this solution is a post-positivist approach empirical research. A prototype is created and examined in order validate the concepts.
Published Version
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