Integrating DAM with DRM: Imperatives and opportunities for digital content lifecycles

Abstract

One of the most important elements of complexity in content processes is content rights. The processes of managing access to content based on rights information are increasingly necessary nowadays due to various business imperatives. Adding persistent protection to content is the most effective way to control and track access. In this paper, after a brief introduction to digital rights management terms, we explore many of the business and legal imperatives which have led to content processes that are more complex from a rights perspective. Then we discuss some of the ways in which content-handling systems should integrate rights information in order to provide more complete solutions to digital asset management and distribution problems, at lower costs and with faster, lower-risk deployments. We conclude by explaining how adoption of a standard Rights Expression Language goes a long way towards ensuring that integration of content-processing systems through rights information is seamless, predictable and cost-effective for all types of content producing organizations.