Innovative work behavior capability and job enthusiasm for excellence on proactive job effectiveness of employees in the Thai telecommunications equipment sector

Abstract

            This research aimed to study the effect of innovative work behavior capability and job enthusiasm for excellence on proactive job effectiveness of employees in the Thai telecommunications equipment sector. Questionnaires were used to collect data and random sampling was used to select samples from 110 Thai telecommunications equipment sector employees. Correlation, research, and multiple regression analysis were used to statistically analyze data. The study results were as follows: 1) innovative work behavior capability consisting of promoting learning and enhancing skills, technology adoption and development, dissemination of knowledge skills for change, and promoting fair rewards had a significant positive influence on both job enthusiasm for excellence and proactive job effectiveness.     2) job enthusiasm for excellence had a significant positive influence on proactive job effectiveness. In summary, the innovative work behavior capability and job enthusiasm for excellence had a significant positive influence on proactive work effectiveness of employees in the Thai telecommunications equipment sector. Therefore, it was recommended that the management focuses on innovative work behavior capability, job enthusiasm for excellence, and proactive work efficiency. This should be a guideline for developing new knowledge and could be applied to increase efficiency and effectiveness of competitive capability, which continuously changes.