Innovative trends in the tourism industry in the People's Republic of China

Abstract

The People's Republic of China as a tourist destination and country - a donor of tourist flows is playing an increasingly important role in the world tourism markets, China is showing a strong growth of international and domestic tourism, in particular, in 2019 the number of international tourist trips to China amounted to 67.6 million, and revenues amounted to $ 35.4 billion USA. The article investigates the prerequisites and factors for the intensive growth of the tourism sphere of the People's Republic of China, analyzes the main indicators of international and domestic tourism development and consumer trends in the tourist services market of China. The modern innovative directions of development of the tourist industry are analyzed, including recreational, cognitive, ecological and entertaining tourism, the development of which is based on a remarkable historical and cultural heritage (in particular, 55 sites have been included in the UNESCO World Heritage List), the active formation of tourist - recreational centers tropical provinces of the People's Republic of China, establishing a network of National Nature Parks and Geoparks based on unique landscapes and natural phenomena. Successful experience in forming new tourist centers in China, in particular, the Hainan Free Economic Zone, is described. During 2010 - 2019, the International Tourism Island Construction and Development Program in Hainan Province was implemented and hotel complexes, tourist facilities and entertainment facilities, modern communal and transport infrastructure at the international standards level were constructed. The prospects of bilateral cooperation between Ukraine and China in tourism are also outlined. The attractiveness of the Chinese market to Ukraine is driven by favorable factors that underpin mutual economic benefits, interest in the history and culture of our peoples and over 27 years of stable foreign policy relations. At the same time, the number of international arrivals from the People's Republic of China amounted to only 29.5 thousand people, according to China received 23.1 thousand Ukrainians, but the growth rate over the past 5 years shows an annual increase of almost 100%. Active development of bilateral economic and cultural ties, tourist exchanges will be provided subject to visa facilitation between our countries, improvement of passenger transport and targeted policies for attracting Chinese tourists to Ukraine.