THE MAIN TRENDS IN THE DEVELOPMENT OF INTERNATIONAL CULTURAL TOURISM

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The article considers the main trends affecting the development of international cultural tourism. The main trends that influenced the development of international tourism are shown. It was found that the growing level of education increases the desire of people to know other countries and peoples, to develop permanent contacts with the regions of the world in various spheres of communication. In addition, tourist exchanges between countries have increased the demand for diversity based on the geographical and cultural differences of the countries. Considering the main trends in the development of international tourism, it was noted that recently many countries have begun to develop cultural tourism. That is, the cultural component of international tourism began to gain increased interest from tourists. The cultural factors of attractiveness of certain regions of the world are considered. In particular, the main factors of attractiveness of the European Region, the Mediterranean Region, the East Asian Region, and the South Asian Region are shown. In addition, cultural tourism is developing in France, Hungary, Italy, Spain, Portugal, where it is considered as one of the priority areas of activity. The author concludes that international cultural tourism is steadily developing and can have a very positive effect for many countries. At the same time, the intensive development of cultural tourism is associated with the increased need of people to expand their knowledge in various fields, as well as to increase their intellectual level. The development of international cultural tourism is supported by various incentives, in particular: tax exemptions; simplification of border and customs regime; creation of favourable conditions for investment; increase of budget allocations for infrastructure development; advertising in foreign markets; training; research, etc. Accordingly, the development of the international cultural tourism industry in countries and its regions is based on related types of tourism.