Innovative Exploration of "Five-in-one, Three-wheel Drive" Marketing Practice Teaching System

Abstract

In view of the old practice teaching system of marketing specialty, the lack of effective implementation methods and paths of practice teaching, the loose evaluation of students by schools, the lack of evaluation of professional ability and the disconnection between practice and industrial development, this paper analyzes and studies the current situation of practice teaching of marketing specialty, and puts forward a "five-in-one, three-wheel-driven" practice teaching system of marketing specialty. Teaching practice has proved that the new practical teaching system greatly stimulates students' enthusiasm for professional theory learning, competition certificate participation and professional practice, promotes the cultivation of students' comprehensive ability, improves the quality of professional personnel training, and enhances students' employment competitiveness.