Innovative approaches to organizing examination work of expertise, promoting products and services based on the principles of system management

Abstract

Innovation is an essential element of the economic development of modern organizations and enterprises. They have a dual impact on the dynamics of economic growth: on the one hand, they open up new opportunities for economic expansion, on the other, they make it impossible to continue this expansion in traditional directions. The state, society, business organizations are consumers of innovative products. This is why, as a research and educational system, many universities, especially National Research Universities, can become suppliers of innovative products based on their research, educational and manufacturing sites. The article considers one of the options for the possible integration of scientific and educational potential into the market of innovative products by organizing the work process of the Center for Expertise and Promotion of Innovative Urban Planning Products on the basis of the principles of system management: customer orientation, leadership, staff interaction, process approach, improvement, fact-based decisions, relationship management. This approach will ensure high productivity and will contribute to customer satisfaction with innovative products. The considered process includes the stages of creating a bank of innovative products and promoting products among potential consumers in the market.