Innovation Strategy of Film and Television Creation under the Background of Big Data

Abstract

With the advent of the information age, the role of knowledge resources in modern social production is expanding. In today’s era, people have mastered a variety of information storage, processing and query methods, thus greatly expanding the scope of automation. At the same time, people have higher and higher requirements for the film and television drama, not only for the rich content and plot, but also for the actor’s acting skills. Through big data, we can analyze the types of movies popular with the public, so that the market can create films and TV programs according to their favorite degree of movies. Based on this, this paper analyzes the current situation of China’s film and television drama, combined with the background of the era of big data, studies the innovation of film and television creation. In this paper, a questionnaire survey is conducted to analyze the 10 most popular Chinese movies on Douban in 2019. The experimental results show that the public agree with the film quality in 2019. At the same time, among the favorite film types, the public’s love for inspirational movies and TV plays was the highest, reaching 86%, followed by social ethics drama with 84%, and youth idol drama with the lowest love rate of only 52%.