Innovating Traditional Sachet with China-Chic Element, Searching for the Future of Cultural Heritage

Abstract

China’s long history contains countless treasures of excellent traditional culture, but most of them are gradually fading out of people’s view, and sachet is one of them. Therefore, we hope to inject new vitality into these sleeping historical treasures through the combination of traditional culture and contemporary trends. We started from the China-Chic element innovation of sachet to explore the acceptance and recognition of innovative traditional cultural products among teenagers. Through market research and consumer behavior research, we explore specific strategies and improvement plans for the innovative promotion of sachet, with a view to enhancing teenagers’ willingness to purchase sachet while increasing their understanding of traditional culture and their own cultural identity, contributing to the inheritance, protection, and innovative development of Chinese traditional culture. Specifically, we investigated 213 teenagers’ cognitive preferences for sachet and the psychological factors affecting their willingness to consume through questionnaires, and analyzed the results of the data to purchase and make sachet and sell them in the field, and finally conducted qualitative interviews with the participants of the activity to analyze teenagers’ preferences and the purchasing decision-making process more comprehensively. We found that adolescents are attracted by the traditional cultural connotations carried by sachets and also expressed positive attitudes towards innovative sachets. As they do not yet have independent financial resources, they attach more importance to both price and practical value but are also willing to pay for innovative sachets with higher pricing. This study has the problem of a small sample size and a small market size for field research. In the future, we will also expand the sample, develop and design more types of sachets, and try to inject modern technological elements or “link” with different brands, etc., to collide traditional sachet culture with the new era of sparks, in order to allow more people to discover and continue those excellent traditional cultures that have been fading away from us under the wheel of history.