Abstract
The paper analyzes of the state of PR and propaganda work of the Russian side during the first stage (February — May 2022) of the special military operation (SNO) in Ukraine. In particular, the author emphasizes the undoubted combat successes of the Russian troops (“basis”). Nevertheless, he considers that in terms of the superstructure, Russian military and political leadership is underperforming, conceding to both Western and Ukrainian opponents. The specific concerns are about the problems of positioning the SMO in Russian society, image work to form a pool of heroes and cult people, as well as the counter-propaganda and interaction with information volunteers.
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