INDICATORS OF DEVELOPMENT OF MEDIA COMPETENCE OF SCHOOLCHILDREN AND STUDENTS

Abstract

The ubiquity of information and communication technologies, the existence of a "digital culture" actualizes the need for the development of media competence of an individual. The objectives of our study were to evaluate and compare the levels of media competence of schoolchildren and students on the motivational component, which includes the motives of contact with media and media texts, the contact component as a frequency of communication with the media, information, creative, perceptual, evaluative and practical components. When conducting an empirical study, we used modified blocks of questions of A.V. Fedorov's methodology to identify the level of development of media competence and developed a number of creative tasks to measure the level of media competence on a number of its indicators. In the course of the study, the assessment and comparison of the levels of development of media competence of schoolchildren and junior students on the above indicators was carried out. Based on the results of comparison of media competence indicators, analysis of the characteristics of media consumption, respondents’ writings and essays, the reasons for choosing media resources, we have identified a completely insufficient development of critical thinking of students and schoolchildren. The obtained data served as the basis for the development of an experimental media pedagogical program for the development of students' media competence in extracurricular activities, their reflexive abilities and critical perception. Based on the results of an empirical study, we have developed a number of practical recommendations for teachers of general education schools and those working in the system of additional education and interested in the development of media competence of students.