Abstract
The 21st century is the era of technological advancement and unwanted natural and manmade incidents and disasters. The development of information technology opened new doors for everyone to achieve their desires and destinies without any boundaries which resulted in global progress and calamities at the same time. The world is at the peak of development and facing the most severe challenges together in the shape of COVID19, Delta Variant, and the same kind of other viruses with the highest rate of social connectivity. Social media networking, Online business, and shopping, virtual education, online medical facilities, and OTT entertainment increased globalization beyond the imagination of everyone. Social media networking sites played a very important part in every life today. No one can escape from its influence and hide their life and existence from others. People are connected beyond regional connotations and vocal on almost everything without any control. The research is intended to discuss and explain the role of social media in rising global connectivity and connecting people on digital platforms as well as their impact on daily life
Highlights
N rising global connectivity and connecting people on digital platforms as well as their impact on daily life
Nations state system based on a distinct character of every nation. This nationalism concept was challenged by globalization after the end of WWII but at the beginning of the 21st-century nation-states and promoters of nationalism were defied by the outburst of social media and excessive use of the internet
Globalization initially began with economic means and later entre in other ways of life, social media enhance its role and engage people in a swift and sophisticated manner people link around the world irrespective of differences and terrestrial limits
Summary
The term Social media has become common in all parts of the world which is a collection of websites and applications that focuses on community-based communication, input, interaction, and content-sharing (https://whatis.techtarget.com/definition/social-media). FaceBook brought the revolution in the world and very swiftly people join this site and in few years it becomes the largest user site and officially changes the scenario of globalization with 2.7 billion users This social networking among several nations augments common lives beyond territorial distances. YouTube has 02 Billion users in 2021 and is holding the place of second most famous networking site after Facebook (https://www.globalmediainsight.com/blog/youtube-users-statistics/) It has multiple uses such as; companies use it to advertise their businesses to promote in the world and reach to new markets. Instagram: Instagram is another innovative social media app which changes the mindset of people, the idea rapidly becomes a sensation It was created by Kevin Systrom and Mike Krieger in 2010 by Facebook (https://www.mobileappdaily.com/best-socialmedia-apps).
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