Abstract
This study aims at providing an overview and description on how the character of consumers in response to various kinds of digital advertising, provide some insight to marketers that will improve the effectiveness of their advertising, and to prove that by using inbound marketing will provide more value in the sale of products and get the right target market. The method used in this research is qualitative research by raising the occurring issues on digital advertising that is increasingly popular in the field of marketing. In addition, this study only focuses on the fundamental phenomenon in which the behavior of Internet users in response to the effectiveness of digital advertising that makes this research unique. The result of this study indicates that combination of inbound marketing with digital advertising will provide a positive and comforting experience for internet users.
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