Abstract
The current study aims at introducing the relation between the impulsive buying behavior and emotional balance among the students of the Accounting Department in Petra University and Al-Imam Mohammad Ibn Saud Islamic University according to Nationality, Gender and Economic Level, through a sample consisting of (438) persons; (192) from the Accounting Department in Petra University and (246) from the Accounting Department at Al-Imam Mohammad Ibn Saud Islamic University. In order to achieve study objectives, researcher used: the impulsive buying behavior scale developed by Verplanken and Herabadi and translated by Al-Far, in addition to the emotional balance scale prepared by Dicks and translated by Al-Asmari. Study indicated negative correlation of statistical denotation between the impulsive buying behavior and the emotional balance among the students of the Accounting Department; while suggesting no differences of statistical denotation in the level of buying behavior among students depending on the variables of gender or economic level. Outcomes also concluded having differences of statistical indication in the level of emotional balance depending on nationality for the students of the Accounting Department at Al-Imam Mohammad Ibn Saud Islamic University, while not having differences of statistical denotation in the level of emotional balance in all its dimensions among students depending on the variable of gender. Study also indicated differences in the level of emotional balance among students depending on the variable of economic level between those of high economic level and those of low economic level for the benefit of those of high economic level.
Highlights
The impulsive buying behavior is considered one of the important consumption behaviors and it holds both theoretical and practical denotations in the field of economy, psychology and consumption research [26]
Table above indicates having differences of statistical denotation in the level of social skills among students of the student of Accounting Department in Petra University and Al-Imam Mohammad Ibn Saud Islamic University referring to the variable of economic level between those of high economic level and those of low economic level for the benefit of those of high economic level
3) There are no differences of statistical denotation for the buying behavior level among the students of the Accounting Department in Petra University and AlImam Mohammad Ibn Saud Islamic University referring to the variable of (Gender: male / female)
Summary
The impulsive buying behavior is considered one of the important consumption behaviors and it holds both theoretical and practical denotations in the field of economy, psychology and consumption research [26]. When types of stores increase, the impulsive buying volume increases too, since the consumer cannot resist the different temptations existing in such stores that we may even don’t need, but once we enter the store we find several thinks as we are living in a society with continuous temptations [17] Stemming from this ration; the impulsive buying behavior leads to the meaning that the desire connected to impulsiveness emerges under the pressure of the consumer emotional state; which motivates researcher for studying the role of emotional balance in consumption and in impulsive buying either as drive, interpreter or result
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