IMPROVING HIGHER EDUCATION COMPETITIVENESS THROUGH A CULTURE OF ACADEMIC QUALITY MEDIATED BY KNOWLEDGE MANAGEMENT IN JAKARTA

Abstract

Objective: This study aims to explain the factors that affect the competitiveness of universities in the Jakarta area. The Jakarta region was chosen because it is in the middle of the country's capital. Methods: This study used quantitative methods, the population was 356 lecturers, the number of samples studied was 188 lecturers from 10 participating private universities. The research focus of the college is accredited "B". The sampling technique uses simple random sampling. Data collection is carried out by distributing questionnaires. Data was analyzed using SEM-PLS. Results: The study are expected to provide input related to quality issues in the Jakarta area. The findings show that quality culture has a significant effect on competitiveness directly or indirectly mediated by knowledge management. The novelty of this study is that knowledge management was found to be able to mediate between quality culture and competitiveness. Conclusion: For the policies of university leaders in decision making in the implementation of a quality culture built from internal quality assurance and integrating knowledge management to all unit leaders to utilize knowledge as a driver of innovation in building higher education competitiveness.