Abstract
The transformational processes of the global economy and the development of digital technologies necessitate a conceptual review of existing management strategies and their improvement, a change in the processes of obtaining knowledge and assessing their relationships. In modern conditions, to ensure the effectiveness of activities, the necessary element of management is the use of innovative information and digital technologies in business, which allow optimizing costs and optimizing financial results.
 
 The expediency and relevance of the study, which is aimed at assessing the relationship of digital strategies and their impact on the Jordanian aviation sector, is substantiated. It has been taught that the availability of digital technologies contributes to the improvement of management strategies and educational processes, which allows them to become training centers at the regional level. It was determined that the development of digital tools (content, web pages, social networks, advertising, video and other marketing components) and their application in organization management strategies contribute to streamlining the management process and gaining knowledge. It is argued that the process of education and training of managers depends on the approach used by the organization’s digital tools, as well as the type and industry of its economic activity. It is taught that the training used in the Jordanian aviation sector, as a managerial survey compiled by design specialists, explains the degree of accessibility of this sector of the economy and confirms the need to establish a training center at the regional level. It is proved that the establishment of a training center at the regional level will ensure the promotion of employees of the Jordanian aviation sector, state support, a new image and loyalty, which will make managers at the local and regional levels aware. To justify the relevance and necessity, a statistical one-way analysis of variance was carried out for the influence of factors on training processes in the aviation sector of Jordan.
 
 The main results of statistical one-way analysis of variance interpret the importance of this study and the need to improve the digital strategy, and its application in marketing activities, which focus on 3digital. Unique practical recommendations have been developed that are based on customer focus and focus on three digital strategies (clients; educational product; digital tools), which will achieve the organization's strategic goals and positive financial results.
Highlights
Throughout the existence of mankind, society has developed
The results provide a way to build and stimulate a positive customer image about digital marketing strategies for training in aviation in Jordan, influence on the Internet and spreading a brand image to build loyalty for learning success, there are many digital promotion care strategies to attract customers and increase loyalty, in general, Jordan's aviation education policy is based on a US model, such as the Michigan Institute of Aviation and Technology, Aviation School and Wyotech
In order to achieve a competitive advantage, HR must adopt a new training strategy in the virtual world marketing strategy in Jordan, which depends on the following: 1) aspects of training diversification, understanding of market needs, applying a better strategy by focusing on the many shortcomings of these strategies and their improvement; 2) differentiation of content types, development of new pages, expansion of media applications, focus on e-advertising strategies 24/7; 3) the use of innovative e-business tools aimed at training people in digital marketing; 4) the use of various electronic marketing tools, such as: television, media, social networks, content, web pages, focus on 3 digital strategies
Summary
Throughout the existence of mankind, society has developed. It is well known that in its development it went through three stages: agrarian with a predominance of agriculture and manual labor, industrial with a dominance of industry and post-industrial. The transformation of management strategies in connection with the global globalization of markets and the development of new technologies allows us to change the management process and diversify production and approaches to its organization, and digital reassessment opens up new opportunities for the quality of services for their pricing, promotion and competitiveness. The high level of competition in global markets, the transformation of existing mechanisms for managing organizations and the availability of digital technologies contribute to the continuous improvement of management strategies and necessitates the conceptual need for the establishment of training centers at the regional level, which should be examined in more detail and assessed by the level of significance of these factors based on the application statistical univariate analysis of variance tools. The intensive development of Internet technologies and their applications in the economy leads to positive results and economic benefits, which in the conditions of transformation of the world market is important and necessary to ensure specific positions
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