Digital technologies in business

Abstract

Methods. The work uses research the following methods: dialectical – when clarifying changes in entrepreneurial activity under the influence of digitalization; systemic and structural analysis – when identifying approaches to the formation of a strategy for introducing digital technologies into entrepreneurial activity. Results. The paper investigates the role of digital technologies in business and determines that they reflect the process of creating new chains in the business process and creating opportunities; traditional (classical) enterprises cannot offer their products to consumers. It has been substantiated that digital technologies contribute to the transformation of business and organizational activities, business-processes and models, as well as form new components of competencies to use the positive effect of changes in entrepreneurial activity. Systematization of the components of business transformation processes (digital technologies in business, human factor, digital technology strategy) made it possible to demonstrate the complexity of digital business processes and highlight the problems of introducing digital technologies in an enterprise (technological innovation, customer behavior and requirements, innovations and inventions, ecosystems). It has been substantiated that the efficiency of using digital technologies in an enterprise depends on its communication with the consumer of products, on the analysis of competitors, data processing and stable internal communication. The paper explores approaches to the using of digital technology strategy in business - establishing a clear vision of digitalization and digital innovation, the perception of digital culture in an enterprise, calculating key performance indicators, automating business processes, adopting the concept of artificial intelligence and forming a data analysis department. Novelty. A strategy for the introduction of digital technologies into entrepreneurial activity has been formed, which makes it possible to harmonize information, data, processes, technologies, and the human factor. Practical value. The conclusions and results of the study can be used in the formation of a management system at enterprises and in the process of professional training of enterprise employees.