Improving co-creation strategies and competitive strategies to achieve business performance

Abstract

The foundation of this study is the findings from implementing co-creation and competitive strategies to increase the operation efficiency of wholesale service companies of Information Communication Technology (ICT) of network, internet and infrastructure in Indonesia. It is necessary to review journal papers that discuss business performance in wholesale service companies of ICT of network, internet, and infrastructure. The study aims to find out whether a co-creation strategy and competitive strategy can drive business performance. The research method uses a quantitative approach using data collected using 54 random samples from a population and the data were analyzed using SEM-PLS. Results showed that both co-creation and competitive strategy affected business performance, but the competitive strategy was dominant. The insights gathered from this study should help wholesale service companies of ICT continually enhance their co-creation and competitive strategies, which will boost their overall performance.