Abstract
In recent years, promotional strategies all over the world have experimented with improved models to reach out to potential customers. Search engine marketing is one of the most promising and widely used techniques. The goal of this research is to explore into the advantages of adopting search engine marketing techniques in Google, the most prominent search engine. This study assesses behavioral patterns of the customers to collect the data about their perception towards digital marketing. This research also discusses how to develop approaches for effectively promoting and optimizing websites via search engines. As Google is one of the most popular search engines in the world, this research focuses on the value of Google search engine marketing tactics, which can help business owners to improve their revenue models and extend their operations. This study's research approach makes use of data acquired using a survey questionnaire form that was circulated on social media. Reviewing various research papers is one of the other approaches. The findings of this study show how small and medium businesses and major corporations can use Google search engine marketing tactics to extend their business operations in an ever-changing digital marketplace.
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