Implementation of Green New Product Development Among SMEs: Barriers and Critical Success Factors

Noor Hidayah Abu,Khoo Kean Huat,M F Mansor,S.A Aljunid,P.J Soh,K.N.F Ku Azir,M.A.A Mohd Salleh,C.B.M Rashidi

doi:10.1051/matecconf/201815005038

Noor Hidayah Abu, Khoo Kean Huat + Show 6 more

Open Access

https://doi.org/10.1051/matecconf/201815005038

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Abstract

Green New Product Development (GNPD) is very important due to environmental issues increasing. GNPD is defined as creating, designing and develop ecological product which could help in protecting the environment. Small and medium enterprise (SME) firms is one of the contributor to the environmental issues but they could not afford to implement GNPD because there are several obstacles which prevent the successful of GNPD implementation. The objective of this paper are to identify the critical success factors and to determine the obstacles of GNPD implementation among SMEs. The method used in this study is conceptual review of previous literature in green and NPD area of research. The result finding of this paper consist of 9 critical success factors and 12 obstacles. All the critical success factors and obstacles will be grouped. The finding of this study could be a source and fundamental guideline for future study in developing framework for GNPD implementation especially for manufacturing SMEs in Malaysia. Besides that, the result of this study could help organization especially SMEs’s owner and manager in assessing their initiative to implement GNPD in organization.

Highlights

Today the environmental issues are increasingly integrated into international trade and market
In addition twelve obstacles had been identified from rigorous review of some article in Green New Product Development (GNPD)
The factors that has been identified in this study such as Critical Success Factors (CSFs), obstacles and successful GNPD implementation will be validate via questionnaire

Summary

Introduction

Today the environmental issues are increasingly integrated into international trade and market. Consumers worldwide are becoming concern for environmentally friendly products. One way to achieve and produce environmentally friendly products is through implementing Green New Product Development (GNPD) in organization. GNPD is a principle that was proposed in 1987 which is designing, developing, and producing “ecological” products by manufacture [1]. Effective implementation of Green New Product Development (GNPD) in organization will improve organization competitiveness, reducing operation cost, conserving environment, reduced energy and water consumption. In addition ecological product is an important key to reduce the negative impact on the environment as well as contribute to the improvement of product sustainability [2]

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