Impact of Team Creativity and Continuous Improvement on Time-To-Market in Retail Industry

Abstract

This study investigates the relationship between team creativity and continuous improvement practices on the time-to-market performance within the dynamic context of the retail industry. Through a comprehensive analysis of data collected from retail organizations, this research reveals the significant positive impact of fostering team creativity and implementing continuous improvement initiatives on reducing time-to-market for products and services. The findings underscore the strategic significance of nurturing a creative and innovative team culture while concurrently embracing continuous improvement methodologies to enhance the speed and efficiency of bringing retail offerings to market. This study contributes valuable insights for retail practitioners and decision-makers aiming to optimize their time-to-market strategies in an ever-evolving industry landscape.