High Involvement Team Creativity and Continuous Improvement on Sales Performance: A Study on Metal Industry

Abstract

Managers and company strategies endeavors on varied tactics, which ensures that they meet the demand of the customers at all time. Thus, the need to address this concern. The study aimed to conduct the impact of team creativity and continuous improvement on sales Performance in car and metal industry. Using the three significant section of the title, namely team creativity, continuous improvement, and sales performance, the researcher was then able to design not only the study model but also come up with the theoretical framework. On the methodology, the design of this study was empirical-based quantitative research. The chosen design further uses the exploratory and descriptive approach. The total number of sample participants in this study were 159. Pearson correlation analysis indicates that team creativity, continuous improvement, and sales performances have a significant association. However, the level of correlation between continuous improvement relative significance with sales performances. The regression table above indicates that the predictors are positive and vital to the dependent variable, which is sales performance at 0.000b. In conclusion, the researcher found out that there is a close relation between team creativity and continuous improvement with sale performance. Whereas, team creativity and continuous improvement are instrumental in enhancing sales performance in the metal industry. By fostering a creative environment and encouraging innovative thinking, organizations can develop unique solutions that meet customer demands.