Abstract
The development of information and communication technologies has determined their spreading in the design of the visual information environment of human activity. This was the main reason for this research — the search for the starting points of the communicative design in Galicia as the phenomenon of artistic-project culture and examining it. The methodological basis of the paper includes interdisciplinary and system approaches in solving the assigned tasks.
 The comparative historical analysis and the culturological method has been used to analyze socio-cultural processes in Galicia. This paper analyzes the historical and socio-cultural preconditions for the formation and development of design in Galicia. This paper observed that public organizations, industrial committees, associations, educational and cultural societies have a salience role in improving the design of industrial products. The graphic design of printing products, advertising style, photo, and film productions models the communication characteristics and identity of the graphic design objects.
 The result of the probability of design in Galicia was obvious due to the activity of artists, whose graphic design works created harmonious communicative encirclement of human activity.
 The complexity of the language of European aesthetics and the sources of national creativity of the Galician masters constituted the paradigmatic basis of communication design. An integral communicative and multifaceted process in the context of socio-cultural transformation consolidated the phenomenon of formation and development of design in Galicia..
Highlights
The research examines the concept of communication design in Galicia of the second half of the 19th century — the first third of the 20th century
The territorial and chronological limits of the research have been conditioned by a number of reasons, among which are the following ones: 1) the unique geopolitical situation of the Galicia in the second half of the 19th — the first third of the 20th century; 2) the region’s integration into the socio-economic and cultural life of Austro-Hungarian Empire (1772–1919) і Second Polish Republic (1919–1939); 3) scientific-technical development of the industry in the region of the appointed time, which allow an impulse to the formation of artistic-project activity – the communication design
The author's periodization of conception of communication design and the typology of objects/subjects of graphic design in Galicia has been developed for this paper
Summary
The research examines the concept of communication design in Galicia of the second half of the 19th century — the first third of the 20th century. The author's periodization of conception of communication design and the typology of objects/subjects of graphic design in Galicia has been developed for this paper Such objects/subjects of graphic and art in Galicia, such as posters, cover books, magazines, newspapers, advertising, and photographic, of the period under study, have been identified as design objects/subjects. It helped to find the place of communication design in Galicia in the conditions of socio-cultural transformations of the second half of the 19th century — the first third of the 20th century in the European art and design culture development processes (Borysenko, 2019). The concept of the communication space reflects the most typical and stable structural properties of the environment in which a person is immersed
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