Abstract
The article is devoted to the study of the phenomenon of Industry 4.0, the impact of the fourth industrial revolution on the key aspects of the companies’ economic activity, including multinational corporations. It was revealed how Industry 4.0 affects the placement and organization of global value chains. It was established that Industry 4.0 technologies contribute to the transformation of existing and the emergence of new (digital) business models, thanks to which companies can achieve a significant reduction in their own costs, gain additional income and enter international markets. It shows how Industry 4.0 can influence investment decisions, change the global flows and directions of foreign direct investment. As a result of the research, conclusions are drawn about the role of Industry 4.0 in the transformation of the business environment, industries, markets, and economy as a whole.
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