Abstract
There is long debate about globalization and its effects. Globalization is an increased, quantitatively and qualitatively, numbers of global flows improves or deteriorate people’s everyday lives. The present study investigates the impact of Globalization on youth cultural practices and preferences in daily life. A descriptive method of research is used to gather information. The universe of this research comprised of the male and female students from different departments of university of Sargodha. The total sample of this study comprises 150 youth male and female students aged 18 to 29 years from 23 departments of university of Sargodha through stratified sampling method. The study employed descriptive statistics to summarize and describe the data whereas inferential statistics such as Chi-square and Gamma test were used to examine the relationship between predictors and response variables.The hypothesis “Gender is associated with the difference in perception about impact of globalization” is accepted. The hypothesis “Higher the adoption of western patterns, more will be the impact of globalization” is accepted. DOI: 10.5901/mjss.2014.v5n23p2198
Highlights
Globalization is a comprehensive phenomenon, and has been defined in several ways
Some focus on the economic aspect and emphasize on the global economy view, whereas some focus on the cultural aspects of this phenomenon and how it has effected different aspects of culture, still others focus on the political aspects of the structure of globalization, yet others equate globalization with advanced technology, in the area of communication and transportation
The statistical analysis of this research activity concludes that globalization has great impact on the interaction pattern, cultural practices, and life style
Summary
Globalization is a comprehensive phenomenon, and has been defined in several ways. Globalization has achieved the unusual status, in a relatively short time, of becoming fashionable in academic debates in the social sciences, in the business world, and to some extent in the popular media (Walsham, 2001). It is a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding (Malcolm, 1995). Giddens (1991) suggests that globalization can be defined as “the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa”.
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