Abstract
Tuur Maásering is one of the attractions that is now a favorite for tourists to fill their holidays or activities in their free time both with family and friends. Tuur Maásering is a tourist attraction which besides the coolness of its location also offers natural beauty with palm trees and huts made of bamboo. The Tuur Maásering tourist attraction also presents local Minahasa wisdom by serving traditional Minahasa drinks, namely rat stamp. Not only serving Minahasa specialty drinks, but this Tuur Maásering object also presents a way of distilling traditional Minahasa drinks that can be seen by tourists. After the election of the Regional Leader of North Sulawesi, tourist visits have decreased due to the Pandemic situation. However, in early March the Tuur Maásering tourist attraction, from the results of observations, tourist interest in visiting this attraction has increased and since June, tourist visits have drastically decreased due to the COVID-19 pandemic. This research method is carried out using descriptive quantitative methods. The ease of accessing information and communication and supported by increased community mobilization has also triggered the development of various industrial sectors, including the tourism industry. This has an impact on increasing the number of visits to various tourist objects. Facebook social media is one that affects the interest of tourists visiting the tourist attraction Maásering
Highlights
Tuur Ma'asering is one is one of the tourist attractions that has currently become a favorite for tourists to spend their holidays or activities in their leisure both with families and friends.Besides the coolness of its location, Tuur Ma'asering offers its natural beauty with palm trees and huts made of bamboo.This tourist attraction presents Minahasa local wisdom by serving Minahasa tradiotional drinks called ' cap tikus'
The research was carried out using a quantitative descriptive method
The value of visits is influenced by social media Facebook by 59.1% and others are influenced by other variables like instagram
Summary
Media sosial ini merupakan situs yang kontennya hasil kolaborasi dari para penggunanya. Penelitian deskriptif dilakukan untuk mendapatkan gambaran tentang Media Sosial Facebook (X) yang menjadi variable bebas (independent variable) dalam kaitannya dengan minat kunjungan wisatawan pada objek wisata Tuur Maásering Tomohon (Y) sebagai variable tidak bebas/terikat (independent variable) sedangkan metode penelitian kuantitatif menurut Sugiyono (2015: 13) merupakan analisis yang berupa angka-angka dan analisis yang menggunakan Statistic.Menurut Maáruf Abdullah (2015 : 25), skala likert adalah skala yang dapat digunakan untuk mengukur sikap, pendapat dan persepsi seseorang atau sekelompok tentang suatu objek atau fenomena tertentu. Data Sekunder diperoleh dari pihak pengelolah objek wisata Tuur Maásering dan dari beberapa literature buku serta internet yang terkait dengan penelitian. Adapun kharakteristik wisatawan menurut gender pada objek wisata Tuur Maasering sebagai berikut : Tabel 1: Gender Gender. Adapun kharakteristik wisatawan menurut umur pada objek wisata Tuur Maasering sebagai berikut : Tabel 2: Umur
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