Abstract
The study deals with the documentary O processo (Maria Augusta Ramos; Brazil, 2018); the analysis focus on the way certain public images were filmed during Dilma Rousseff's impeachment; framing contraries and contradictories instances, verbal and imagetic discourses organize peculiar ways of showing Brazilian politics on the scene. The re-apresentation of the public image in the film reveals that in order to gain control in the given context, a specific social image needs another one to be presented as a counterpoint.
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