Abstract
Knowing consumer preferences on the demand of different products is the key to success for different businesses. Different customers have different preferences regarding the demand for goods and services. Factors affecting demand determine the quantity required for a good. Some of these factors are: sales price, consumer income, consumer preferences, consumer forecasts for the future, substitute and complementary goods prices, etc. By knowing and analyzing these factors well we are able to determine consumer choices for goods and services. In this paper we will analyze how some of the factors determining demand affect apple consumption. The study refers to a survey conducted for casual consumers in the Tirane area on the preferences and quantities consumed by this product.
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