Usluge transporta u kreiranju paket aranžmana od strane turoperatora

Abstract

Tour operators are the most important business systems in the international tourism market when it comes to vacations as a form of travel. The basic product of a tour operator is a package tour. Package tours connected by two or more different kinds of services are grouped into a single package of services which is sold at a unique price. Due to considerable competitive pressure in the tourism market, the competitiveness of the created package tours, as well as business success, depend directly on understanding the consumer expectations and preferences and on the degree of adaptability of the offered services. If consumer preferences are not understood and if the role of different services unified into package tours is not adequately perceived, the probability to sell those tours at a projected price is significantly reduced. When it comes to vacations, in more than 95% of cases transport services are part of the package tour. The way in which different forms of transport services are included in package tours, as well as the selected level of quality and characteristics of the chosen services, represent the key success factors for achieving competitive advantage on the market. The aim of this paper is to analyze the importance of different characteristics of transport services in package tours offered by tour operators using the AHP methodology. The analysis shall be carried out on a sample of around 400 participants in Serbia who used the package tour at least once in the last three years in order to determine the importance of different characteristics of transport services in package tours.