Abstract
Since the term sustainability was created in governmental international meetings of the twentieth century, the media has paid special attention to the issue which became current reports, mainly in the two last decades. For this reason, the aim of this paper is to analyze how the news on this topic has been presented and what the base of its approach is, identifying possible trends and/or influences present in the act of reporting. For both, it was used as a research method the evidentiary paradigm, described initially by ginzburg (1986), and that provides identification and discussion of clues, symptoms and singularities. These may show trends of the newspapers analyzed - folha de sao paulo and o estado de sao paulo. It was possible to realize, from the analyses, that the issue of sustainability is treated negligently by newspapers, leaving aside important context for the proper understanding of the part of the reader. There was also the identification of clues that refer to strong political-economic interests throughout the texts, prioritizing some themes over others and leading the reader to certain erroneous conclusions, which is beyond the goal of fairness in which journalism is based.
Highlights
Since the term sustainability was created in governmental international meetings of the twentieth century, the media has paid special attention to the issue which became current reports, mainly in the two last decades
The aim of this paper is to analyze how the news on this topic has been presented and what the base of its approach is, identifying possible trends and/or influences present in the act of reporting. It was used as a research method the evidentiary paradigm, described initially by Ginzburg (1986), and that provides identification and discussion of clues, symptoms and singularities
There was the identification of clues that refer to strong political-economic interests throughout the texts, prioritizing some themes over others and leading the reader to certain erroneous conclusions, which is beyond the goal of fairness in which journalism is based
Summary
Como forma de subsidiar nossa análise do corpus apoiamo-nos no Paradigma Indiciário, tal como proposto por Ginzburg (1986), segundo o qual são reveladores os indícios e dados marginais contidos nos objetos investigados, que podem ser textos, fotografias, expressões, modelo de disposições, formato de detalhes específicos em pinturas, signos, etc. O Paradigma Indiciário permite que os dados sejam analisados utilizando-se peculiaridades do pesquisador, como intuição, conhecimento de mundo e análise crítica. Refletimos sobre os textos jornalísticos escolhidos, as descrições de fatos cotidianos como composta de elementos indiciários, fazendo uso de nossos saberes acadêmico e cultural para refletir e levantar hipóteses sobre o tratamento do tema da sustentabilidade, admitindo a possibilidade de leituras distintas da nossa quanto a um mesmo texto/reportagem, pois as provas e possibilidades se entrelaçam e permitem versões alternativas
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