Ideation from poetry & songs for cultural creative product design

Abstract

In this article making an attempt to interpret the words and lyrics of poem and song as the cultural element extraction source, through the deep understanding and unearth of the content, to establish a new approach on cultural creative design. In the case of Taiwan's well-known lyricist and writer, Mr. Vincent Fang (Fang Wen Shan) and mandopop (Mandarin popular music) singer Jay Chou's (Chou JieLun) song “Lan-ting Xu”, which the song and lyric was inspired from the original poem of “The Orchid Pavilion” (Lantingji Xu) by Wang Xizhi (Chinese: 王羲之, AD303-361). The author draws elements from the original background of the song, the content of the lyrics and the performance of the genre, making the whole new designs for cultural creative products meaningfully and consumer finds familiar with.