Abstract

Applying Information and communication technologies (ICT) tools is crucial for businesses to stay competitive and sustainable. The aim of this study is to investigate the attitudes of the Hotel, Restaurant, and Catering sector (HoReCa) and wholesale companies towards using ICT tools to improve B2B communication and drive sustainable development. Through in-depth interviews with representatives from twenty HoReCa firms and seven wholesale suppliers, the ICT tool was found to be well received and could potentially improve the efficiency and sustainability of their cooperation. The hypothesis states that these sectors have significant potential to adopt novel tools to improve communication channels and make their logistics operations more sustainable. As part of the Incubator of Innovation 4.0 project grant at Gdynia Maritime University, a mobile application was developed to support the development of sustainable supply chains that minimize environmental impact, support long-term economic viability, and improve warehouse management and distribution channels for services and goods. This tool could facilitate the streamlining of processes and enable stakeholders to adapt to dynamic changes in the socio-economic environment, ultimately leading to more efficient and flexible operations.

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