Abstract
In the interwar period, the Soviet Union experienced an unprecedented attention towards children’s literature. The October revolution was a driving force for all the arts and particularly for the editorial production aimed at forging the ‘new man’, embodied in the present moment by the younger generation. The CPSU increased its investment in all forms of publications – books, magazines, posters – and proposed them for mass production with the scope of educational engineering. Through an analysis of the literary and visual contents of the 1920’s issues of the magazine Murzilka, this paper aims at defining the characteristics of the new man as they appeared on the pages of one of the most popular magazines for children in Soviet Russia.
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