I Draw Therefore I Am: Drawing as Visual (Communication) Studies

Abstract

This paper sets view to consider the significance o f drawings as part of visual communication design. Drawing gives a chance to observe, to muse, to select and develop continuous thinking techniques. It is to present that drawing is not just a cursory to generate ideas, but it has it s own energy and philosophy which deserve studying as a domain of art. In recen t years, drawing has received attention; there is on the one hand a group of draw ing practitioners, and on the other hand a group of drawing researchers. Drawing in design is a medium of visual and spatial thinking. Digging into research actually is a necessity for visual communication studies. It is suggested here three kinds of research approaches: research into art/design; research thro ugh art/design; and research for art/design. Indeed, it leads to four axis topic s ( topoi ) for design studies: design practice, design product, design discourse, and design meta-discourse. A field of study called 'visual culture' which, depar ted from the study of critical theory and cultural studies which have set out rela tively new field of study called 'visual studies'. Based upon to this perspective, v isual (communication) studies should be more self-reflexive. The production of vi sual communication contributes to construct the visual culture in soci ety.