Abstract

Relevance. In recent decades, digital technologies have firmly integrated into society�s life. They exert significant influence on the economy, politics, law, social relations, culture, and other spheres of life. With the growth of digitalization, new challenges arise in preserving and protecting human values.Purpose. The aim of this research is to identify the role of legal mechanisms in safeguarding human values such as freedom, equality, personal integrity, right to privacy, access to knowledge and education, social justice, in the context of the impact of digital technologies.Methodology. The research methodology included the following methods: analytical, comparative, synthesis, systematization, and generalization.Results. The article examined relevant studies and theories related to the legal aspects of human values, as well as highlighted key trends in the proliferation of digital technologies in the socio-legal sphere. The research findings showed that the advent of mass digital communication is accompanied by risks in the areas of privacy and personal data security. Digital power distribution and access to information can amplify inequalities and distort social justice. Additionally, ethical and moral issues become more complex in the context of the development and use of artificial intelligence.Conclusions. The research results can be useful for legal professionals involved in the development of new laws and policies that ensure the protection of rights and freedoms in the digital environment.

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