HUMAN RESOURCES MANAGEMENT AT THE COMPANY: GENDER FACTOR

Abstract

The paper analyses the impact of gender on the effectiveness of a company's human resource management. The authors analysed the gender structure of labour resources and the women proportion in the high management. The author summarised the scientific background on the influence of gender on decision-making and the company's efficiency. Legislative acts on normative legal provision concerning equality of rights of men and women are systematised, the chronology of their adoption is determined. The distribution of countries by gender inheritance is analysed. At the national level, it is determined that the growth of women's employment positively affects GDP growth. Based on the Global Gender Gap Index, it has been found that the differences in the professional competencies of men and women have been declining in recent decades. The business practice shows that the women in the top management increase loyalty and trust in the company. At the same time, the findings confirmed the increasing number of women in jobs related to data analysis, human resources and sales, and, conversely, declining demand for occupations that contain routine tasks and are rapidly being replaced by technological advances. The study identified and analysed the causes and factors that hinder or support the advancement of women on the career ladder. As a result of comparing the data on the number of men and women in management positions in European countries, it was found that Ukraine ranks second in the proportion of women among managers. There is a tendency to increase the number of companies founded by women, and the reduction of the gender gap is observed in the largest cities of Ukraine. By types of economic activity, a list of industries has been formed where women have managed to achieve high-performance business indicators. The positive tendencies of connection between the indicators of companies operating and gender balance revealed in the research determine the necessity to consider in the company's strategy.