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Abstract
Several studies have confirmed that experience is the main goal of the tourism industry and as a significant impression for the tourist. However, there has been few studies investigating the memorable tourism experience (MTE) concept in culinary tourism, and more specifically in traditional culinary tourism, which is called the Memorable Culinary Tourism Experience (MCTE). This research aims to investigate the application of MCTE in traditional culinary tourism of Warung Kopi Klotok, and to discover the correlation between MCTE and the tourist revisit intention. Five aspects of MCTE were applied, namely local culture, decore, service quality, social interaction, and novelty. There were 267 respondents involved in this research coming from various areas in Indonesia. Two steps of data analysis were performed. We conducted a descriptive analysis to investigate level of agreement of tourist toward MTCE variables. In addition, we conducted a correlation analysis to investigate the extend of which MCTE variables are correlated with tourist revisit intention. This study shows that local culture has the highest level of agreement among the tourists, followed by social interaction, décor, service quality and novelty. Social interaction has the higest and positive correlation with tourist revisit intention, followed by décor. Interestingly, local culture has the second lowest and positive correlation with revisit intention after novelty variable.
 Keywords: culinary tourism, memorable culinary tourism experience, revisit intention, Warung Kopi Klotok Pakem, Yogyakarta
Highlights
Tourism experiences atau pengalaman dalam berwisata merupakan salah satu hal terpenting dari industri pariwisata serta merupakan kesan penting yang didapat oleh seseorang saat mengunjungi suatu destinasi wisata (Wu, et al, 2017:326)
This study shows that local culture has the highest level of agreement among the tourists, followed by social interaction, décor, service quality and novelty
Penulis banyak menghasilkan karya tulis dalam bidang pariwisata, dan diterbitkan pada beberapa jurnal internasional bereputasi
Summary
Selanjutnya pada bagian ini akan dipaparkan mengenai hubungan antara pariwisata dengan kuliner, serta pengalaman berwisata kuliner. Chandralal & Valenzuela (2015:303) mengungkapkan bahwa beberapa pengalaman berwisata lebih berkesan bagi seseorang dari pada yang lain karena dinamika sosial di antara teman perjalanan dan wisatawan lain atau dengan penduduk setempat. Dalam penelitiannya, Chandralal & Valenzuela (2013:179) mengonfirmasi bahwa kebaruan yang dirasakan berasal dari pengalaman mengenai sesuatu hal yang baru (salah satunya adalah merasakan makanan yang berbeda) dan itu merupakan hal yang dapat memengaruhi MTE. MCTE di Warung Kopi Klotok Pakem Yogyakarta tersebut kemudian akan ditinjau hubungannya dengan minat berkunjung kembali yang mengadaptasi dari penelitian yang dilakukan oleh Lin (2012), minat berkunjung kembali dibagi ke dalam dua indikator, yaitu intention to revisit atau minat berkunjung kembali dan intention to recommend atau minat untuk merekomendasikan kepada orang lain. Berikut ini disampaikan kerangka konseptual yang kami gunakan dalam studi ini
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