How Does the Introduction of Shared Ride-Sourcing Services Affect Demand for Existing Modes for Non-Commuting Trips? Evidence from a Joint RP-SP Study in Metro Vancouver

Abstract

The introduction and subsequent growth of ride-sourcing services have been found to affect the use of existing modes of travel. Although prior studies have explored the impacts of these services as a whole, relatively little work has been done to explore the relationship between shared ride-sourcing and existing modes of travel. Given the potential for shared ride-sourcing to help mitigate the negative externalities associated with ride-sourcing, understanding the factors influencing the use of these services and their relationship with existing modes can inform efforts to help ensure that this potential is realized. This study uses data from a web-based survey of Metro Vancouver residents to estimate a joint revealed preference–stated preference (RP–SP) model of mode choices for non-commuting trips. The model is then applied to explore the potential impacts of shared ride-sourcing on the demand for existing modes. To the authors’ knowledge, this is the first study to use a joint RP–SP model to explore the potential impacts of shared ride-sourcing on the demand for existing modes. The results suggest these services can affect the demand for exclusive ride-sourcing and attract demand from more sustainable modes such as public transit and active modes. This information can be used to help inform policies that help ensure that the benefits of shared ride-sourcing are realized. Shared ride-sourcing use can be encouraged by increasing the difference between the cost of exclusive and shared services; however, limiting the impacts of these services on the demand for more sustainable modes is also important.