How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?

Abstract

Cartoons, which are widely watched in childhood, are not only a means of entertainment but also a means of spreading certain ideologies, cultures, or habits. Cartoons, a product of popular culture, are also effective in determining consumption habits. From this point, a certain cartoon is analyzed in this study to see how consumption habits for special days are constructed. The sample of the study consists of a series created by Disney, Mickey Mouse's Clubhouse, and through purposeful sampling “Valentine's Day” chapter is chosen. The selected cartoon is examined through using semiotics analysis method. The findings of the current study indicated that the importance of Valentine's Day is emphasized through the use of feelings. The action of giving and getting a present is showed as a reason to become happy and the opposite situation is shown as a reason to be upset.