THE EXAMINATION OF DOODLE ILLUSTRATION STUDIES BY BARTHES' SEMIOTIC ANALYSIS METHOD

Abstract

Semiotics is a branch of science that includes the processes of examining, interpreting and re-interpreting signs with the system of "Signifier", "Signifier", "signified". In semiotic analysis, besides the direct messages, the messages that are wanted to be conveyed indirectly are revealed. In this article, it is aimed to examine 10 randomly selected Doodle illustrations from the Doodle archive of 2022 using Barthes' semiotic analysis method. Azah Aziz's birthday, Indonesian Independence Day, Japan's Mountain Day, Kimiko Tsumura's 120th birthday, India Independence Day, Doodle designed for “Google”, Seiki Kuroda's 156th birthday, Qixi Festival, Luisa de Medrano's 538th birthday, Singapore National Day illustration works are analyzed.
 In the article, literature review was used to obtain theoretical information about Doodle illustration works, and Barthes' semiotic analysis method was used for the analysis of randomly selected Doodle illustration works.
 While the Google company used to publish Doddles only for important days, today it has gone to design diversification in different categories; It includes designs in its corporate image for birthdays of famous people, holidays, festivals, special days of countries (independence day, mountain day, etc.), national days as animation and video content, not just visuals.
 It has been concluded that the birthdays of famous people, independence days of countries, mountain days, festivals, national days are thematically analyzed in Doodle studies, which are analyzed semiotically. It is noteworthy that typographic arrangements are frequently used in Doodle works, and that typographies are deformed and adapted to the design in an integrated manner with the visual. It has been concluded that the use of color directly reflects the subject it deals with or the characteristics of the culture it represents, and that Doodle impersonates the theme in the context of technical and color use.