Abstract

Cultural systems are grouped into high culture, folk culture and popular culture. High cultural, scientific, philosophical, aesthetic information, etc. Folk culture is based on folklore information from the past day. Popular culture represents the degraded and dissolved state of traditional cultures, various subculture areas, which have failed after modernization efforts.
 The aim of the study is to reveal the influence of young musical genres on the entrepreneurial tendencies. The first method used in the research is the questionnaire survey for senior students studying in the university business and economics.
 According to the survey data, questionnaires were distributed out of a total of 350 students, only to the evaluation of the survey of 311 eligible. The most important findings of the research can be summarized as follows. While 6,1% of the "youth of higher education" who participated in the survey preferred "high culture product" music; 10,6% were "folk culture products" music; and 83,3% preferred "popular culture product" music.
 The "entrepreneurship tendencies", which are the main aim of the subjects of "education for young people" receiving basic courses in economics and business administration, were found to be 131,5 (Min 36, Max.180). According to the research findings, in the direction of the basic assumption of the study, "entrepreneurial tendencies" of students who prefer music, which is a high cultural product, are higher than others. The sort of "entrepreneurial tendencies" is followed by popular genres and popular music genres.

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