Abstract
When airports around the world were brought to a standstill by the pandemic, Singapore Airlines (SIA) Group was faced with its biggest challenge—management of its almost 30,000-strong staff in trying times which called for resource cuts. Nevertheless, the SIA Group successfully surmounted these challenges and emerged as one of the most resilient airlines in the post-pandemic landscape. The collaboration between the SIA Group and unions was pivotal in skilfully navigating a balance between a compassionate approach towards its workers and strategic measures aimed at ensuring organisational survival. Through the collaboration, schemes rooted in the SMART Strategy model—comprising Job Support, Job Matching, Job Advocacy, and Job Re-creation and Training—were developed to safeguard the livelihoods and bolster resilience within the workforce. This paper offers valuable lessons for other organisations at risk of technological disruption or industry transitions, and as layoffs become more commonplace.
Published Version
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