Abstract
Showtime Networks is a premium cable company known for its provocative and award-winning programming, including original series, sports, stand-up comedy and documentary films. Over the past decade, the network has led the charge in anticipating the significant shift in how content subscribers consume media, as streaming and on-demand platforms and social media have heightened the demand for a more ubiquitous digital presence. In response to this unprecedented demand and the rapidly changing media landscape, Showtime has made many strategic changes in its operations and initiatives. This case study examines the development of the network’s digital asset management department and its approach to holistic scaling in an evolving media environment. The methodology of the department is informed by two core themes: the desire for efficiency and the aspiration to find value.
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