Abstract
Founded in 1963, Lands’ End is a digital retailer of clothing and home products available through online marketplaces and retail stores. In 2019, the company transitioned to a new enterprise digital asset management solution for its in-progress and final assets. This paper summarises how the new system has expanded into a content hub for a wide variety of digital assets, including images, video, catalogue pages, e-mails and integrations with enterprise systems, and describes the challenges, benefits and opportunities.
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