Hashtagi jako perswazyjne akty mowy

Abstract

The purpose of the paper is to characterize hashtags treated as potentially autonomous statements of a specific intention. The analysis used the J. Searle's theory of speech acts, which made it possible to explain the linguistic actions undertaken through the use of hashtags. Particular attention has been paid to speech acts whose purpose is to change the recipient's attitude or persuade him to behave in a certain way. In the material excerpted from the social media, assertions, directives, commissions, expressions, mock declarations, and polyfunctional units, subordinated to various intentions, were distinguished.