Abstract
Otolaryngology Residency Programs' Rising Social Media Presence During the COVID-19 Pandemic.
Highlights
This year, the otolaryngology residency applicants are facing unprecedented pandemic-caused challenges such as the cancellation of most sub-internship rotations and inperson interviews,[1,2,3] and programs are instead promoting virtual townhalls/meet-and-greets and online subinternships.[4,5,6,7]. This has warranted programs to strengthen their online reach through social media, especially Instagram and Twitter
The most common hashtags used by Twitter/Instagram accounts are demonstrated in Supporting Table 1
Twenty-six (65.0%) of the Twitter accounts and 35 (52.2%) of the Instagram accounts posted promotional posts about virtual townhalls/meetand-greets/happy-hours/sub-internships, with better relative engagement compared to overall May–August posts on Twitter (P < .01) but lower relative engagement on Instagram (P < .01)
Summary
Title Otolaryngology Residency Programs' Rising Social Media Presence During the COVID19 Pandemic.
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