Guesthouse catering facility as an experience generator in electronic communication of hungarian rural tourism supply

Márta Kóródi,Róbertné Bakos

doi:10.47282/economica/2019/10/2/3739

Abstract

Based on the model of tourism experience components, the experience basis and experience generators allow the creation of experience promises, the formation of experience imagination and the realization of experience. The catering facilities of rural tourism cannot be considered as a part of the experience basis from the point of view of supply due to the legislative framework i.e. the limited availability of catering services. At the same time, demand considers as an essential supply element the countryside flavours, the tasting of traditional gastronomy in terms of both the endowment and the availability and from the professional point of view, the appearance of a supply element in rural tourism in Hungary is unquestionable. The exploratory research covers the entire range of qualified accommodation based on the FATOSZ (Hungarian National Association of Rural and Agrotourism) electronic communication database, analyses the experience promises based on the aspects developed according to the topic, identifying their experience basis or experience generator characteristics, looking for the relationship between quality and the gastronomic experiences.

Highlights

Rural tourism can be classified as cultural as well as heritage tourism, on the one hand, as an attraction based on past values, and on the other hand as a service that intensively mediates the local culture
The product of the rural tourism is a complex package of services, with attraction factors, touristic infrastructure and superstructure elements
In the imagination of the guests, includes the display, experience of the countryside gastronomy and the "hospitality", so the expectation towards the highest rating is that the service will be a real high-level experience

Summary

Introduction

Rural tourism can be classified as cultural as well as heritage tourism, on the one hand, as an attraction based on past values, and on the other hand as a service that intensively mediates the local culture. The product of the rural tourism is a complex package of services, with attraction factors, touristic infrastructure and superstructure elements. It is not the same as village accommodation provision, the visitors expect much more from traditional accommodation providers, who do not influence actively the tourists’ program, they mostly just offer leisure time activities. The generated content of experience distinguishes rural tourism service providers based on the nearly identical experience base (nature-centric, human-centric), which can be identified with cases of selecting between similar services [8]

Methods

Results

Conclusion