Abstract
This essay is an interview about the communication choices that the senior media analyst of one of the most significant environmental advocacy organizations in the world, Greenpeace, faces when organizing and creating publicity about global climate change. The interviewee is Greenpeace Organizer Soenke Lorenzen (1966), Hannover, Germany), who studied Geography and Cultural Anthropology at the Universität Trier (Germany), Albert Ludwigs Universität Freiburg (Germany), and Universität Zürich (Switzerland). He also worked as documentalist for the award winning Photography Agency Lookat in Zürich and as Senior Analyst for Cision (a global leader in providing media intelligence). The interviewer is Kevin Michael DeLuca, a professor of Communication at the University of Utah. He is author of numerous articles, as well as “Image Politics: The New Rhetoric of Environmental Activism” (Routledge, 2005).
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